ACT III STORY FACTORY: MADEFIRE

CREATIVE DIRECTOR & HEAD OF STUDIO AND INNOVATION

Give a character one storyline that threads across mediums, and the canon outgrows any single frame. Develop the story, the world, and the technology as one, and the adventure will take an audience with it.Madefire was built for exactly that: a story factory where original worlds could be developed alongside the tools to tell them.

The mission ran in both directions: give artists, writers, and indie studios the means to tell their own stories, and expand the worlds the majors already owned. Marvel’s Black Panther and Black Widow carried into new dimensions; Planet of the Apes built out for Fox.

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

“You can arrange the artwork on layers which gives you depth, parallax, camera movement, mood music, sound effects — and turn something flat into something which exists in space before you.”

— Dave Gibbons, co-creator of Watchmen

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

“You can arrange the artwork on layers which gives you depth, parallax, camera movement, mood music, sound effects — and turn something flat into something which exists in space before you.”

— Dave Gibbons, co-creator of Watchmen

Mono Motion book 2D reading experience. - The Curiosity Shop
Motion capture - Mono Blackwater a VR cinematic experience
Mono Dark Hearts - Mixed reality Motion Book - Magic Leap
Paramount commissioned Blackwater, an Escape format short that carried the adventure across three cinema screens. It won Best Animated Short at Cinequest.

Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Mono Motion book 2D reading experience. - The Curiosity Shop
Motion capture - Mono Blackwater a VR cinematic experience
Mono Dark Hearts - Mixed reality Motion Book - Magic Leap
Paramount commissioned Blackwater, an Escape format short that carried the adventure across three cinema screens. It won Best Animated Short at Cinequest.

Published to thin air.

When Magic Leap arrived, Motion Books became spatial: stories unfolding in the room around you. Artists could master out their own work and publish straight to the headset, no code required. The tools that let them tell a story could now let them place an audience inside it.

Mono Motion book 2D reading experience. - The Curiosity Shop
Motion capture - Mono Blackwater a VR cinematic experience
Mono Dark Hearts - Mixed reality Motion Book - Magic Leap
Paramount commissioned Blackwater, an Escape format short that carried the adventure across three cinema screens. It won Best Animated Short at Cinequest.

Give a character one storyline that threads across mediums, and the canon outgrows any single frame. Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Madefire was built for exactly that: a story factory where original worlds could be developed alongside the tools to tell them.

Give a character one storyline that threads across mediums, and the canon outgrows any single frame. Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Madefire was built for exactly that: a story factory where original worlds could be developed alongside the tools to tell them.

The mission ran in both directions: give artists, writers, and indie studios the means to tell their own stories, and expand the worlds the majors already owned. Marvel’s Black Panther and Black Widow carried into new dimensions; Planet of the Apes built out for Fox.

Stepping into the page.

Madefire Studios and the Technicolor Experience Center then opened that world to participation: a VR film you play, bringing together motion capture, animation, interactive game design, and ambisonic sound. It showed at Sundance and SXSW.

Stepping into the page.

Batman: Arkham Origins was developed with Madefire Studios, DC, and Warner Bros. A prequel series to the groundbreaking Batman: Arkham video games, it is an interactive branching narrative that extended into the game itself.

Spatial motion book cover art.
Volumetric Scene

Spatial motion book cover art.
Volumetric Scene

Spatial motion book cover art.
Volumetric Scene

Spatial motion book cover art.
Volumetric Scene

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

“You can arrange the artwork on layers which gives you depth, parallax, camera movement, mood music, sound effects — and turn something flat into something which exists in space before you.”

— Dave Gibbons, co-creator of Watchmen

built in an authoring tool that was free, open to the public and needed no code.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Mono Motion book 2D reading experience. - The Curiosity Shop
Motion capture - Mono Blackwater a VR cinematic experience
Mono Dark Hearts - Mixed reality Motion Book - Magic Leap
Paramount commissioned Blackwater, an Escape format short that carried the adventure across three cinema screens. It won Best Animated Short at Cinequest.

Published to thin air.

Stepping into the page

Madefire Studios and the Technicolor Experience Center then opened that world to participation: a VR film you play, bringing together motion capture, animation, interactive game design, and ambisonic sound. It showed at Sundance and SXSW.

Mono was the marquee Madefire original: a legendary ape-man and former assassin to the Queen who returns from exile to discover he has a daughter. She has been taken by the Fold, a shadowy syndicate from his past.

Real-time shaders translated the original drawn marks at full scale, so the world standing around you was still hand-drawn. You could read Mono’s story, then watch it unfold. Now you move through it as Mono, into the Fold’s Arctic lair. The cinematic adventure progresses as you participate.

Stepping into the page.

Madefire Studios and the Technicolor Experience Center then opened that world to participation: a VR film you play, bringing together motion capture, animation, interactive game design, and ambisonic sound. It showed at Sundance and SXSW.

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

“You can arrange the artwork on layers which gives you depth, parallax, camera movement, mood music, sound effects — and turn something flat into something which exists in space before you.”

— Dave Gibbons, co-creator of Watchmen

The mission ran in both directions: give artists, writers, and indie studios the means to tell their own stories, and expand the worlds the majors already owned. Marvel’s Black Panther and Black Widow carried into new dimensions; Planet of the Apes built out for Fox.

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

“You can arrange the artwork on layers which gives you depth, parallax, camera movement, mood music, sound effects — and turn something flat into something which exists in space before you.”

— Dave Gibbons, co-creator of Watchmen

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

— Dave Gibbons, co-creator of Watchmen

Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Give a character one storyline that threads across mediums, and the canon outgrows any single frame. Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Madefire was built for exactly that: a story factory where original worlds could be developed alongside the tools to tell them.

Give a character one storyline that threads across mediums, and the canon outgrows any single frame. Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Madefire was built for exactly that: a story factory where original worlds could be developed alongside the tools to tell them.

The mission ran in both directions: give artists, writers, and indie studios the means to tell their own stories, and expand the worlds the majors already owned. Marvel’s Black Panther and Black Widow carried into new dimensions; Planet of the Apes built out for Fox.

The mission ran in both directions: give artists, writers, and indie studios the means to tell their own stories, and expand the worlds the majors already owned. Marvel’s Black Panther and Black Widow carried into new dimensions; Planet of the Apes built out for Fox.

Stepping into the page.

Madefire Studios and the Technicolor Experience Center then opened that world to participation: a VR film you play, bringing together motion capture, animation, interactive game design, and ambisonic sound. It showed at Sundance and SXSW.

Stepping into the page.

Spatial motion book cover art.

Spatial motion book cover art.

Spatial motion book cover art.

Spatial motion book cover art.

— Dave Gibbons, co-creator of Watchmen

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Stepping into the page.

— Dave Gibbons, co-creator of Watchmen

Luke Acret

Luke Acret

Luke Acret

The mission ran in both directions: give artists, writers, and indie studios the means to tell their own stories, and expand the worlds the majors already owned. Marvel’s Black Panther and Black Widow carried into new dimensions; Planet of the Apes built out for Fox.

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

“You can arrange the artwork on layers which gives you depth, parallax, camera movement, mood music, sound effects — and turn something flat into something which exists in space before you.”

— Dave Gibbons, co-creator of Watchmen

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

Madefire OriginalsOur originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire OriginalsOur originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire OriginalsOur originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire OriginalsOur originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

With open authoring tools, anyone could make a Motion Book and publish it to the marketplace, sitting beside the heroes that inspired them. Artist or super.

— Dave Gibbons, co-creator of Watchmen

Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Give a character one storyline that threads across mediums, and the canon outgrows any single frame. Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Madefire was built for exactly that: a story factory where original worlds could be developed alongside the tools to tell them.

Give a character one storyline that threads across mediums, and the canon outgrows any single frame. Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Madefire was built for exactly that: a story factory where original worlds could be developed alongside the tools to tell them.

The mission ran in both directions: give artists, writers, and indie studios the means to tell their own stories, and expand the worlds the majors already owned. Marvel’s Black Panther and Black Widow carried into new dimensions; Planet of the Apes built out for Fox.

The mission ran in both directions: give artists, writers, and indie studios the means to tell their own stories, and expand the worlds the majors already owned. Marvel’s Black Panther and Black Widow carried into new dimensions; Planet of the Apes built out for Fox.

Stepping into the page.

Madefire Studios and the Technicolor Experience Center then opened that world to participation: a VR film you play, bringing together motion capture, animation, interactive game design, and ambisonic sound. It showed at Sundance and SXSW.

Stepping into the page.

Spatial motion book cover art.

Spatial motion book cover art.

Spatial motion book cover art.

Spatial motion book cover art.

— Dave Gibbons, co-creator of Watchmen

Madefire OriginalsOur originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Develop the story, the world, and the technology as one, and the adventure will take an audience with it.

Stepping into the page.

— Dave Gibbons, co-creator of Watchmen

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.

Madefire Originals
Our originals were expansive worlds, built to live across formats. You could read them, watch them, or stand inside them, each form tuned to what the story needed.